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Do you… Do you want to dance?

September 13, 2007

That phrase, “Do you, do you want to dance” rings in my head when looking at customers struggling with the transition from software purchase to software working for them in their business.  Bette Midler sang it, the Mamas and the Papas, sang it, so did the Beach Boys. 

It speaks to a dilemma.  To me, the dilemma is over whether or not to engage in the dance of transition.  I’m thinking of Bill Bridges’ work on Transitions and the 3 phases he identified:

1. Aspirations, excitement, hopefulness. 
2. Let down, its more work than planned, requires more discipline than is fun, not as easy as it look or not as easy for some as it is for others, other’s aren’t motivated to embrace the new solution.
3. Advancement, Integrating new behaviors into new patterns with dramatically different results.

As a software buyer, I get into a “do you want to dance” dilemma when facing the reality of needing to go through some time of transition.  That means going through the transition from the deciding and either demo or purchase process to the work and integration process. 

Purchasing software (really any new solution) doesn’t get me to step 3.  I sure wish it did.  Apparently so do a lot of other people.  I’ve got to go through step 2 first, the no gain without pain step.   

Purchasing and installing software has sort of a magical thinking component to it… the magical, hoped for, solution is that by buying it, there will be no or little work to putting it into play.  This gets voiced as the part realistic and part fantasy request for it to be “easy-to-use.”

At the end of the day, you’ve got to dance if you want to get the prize.

1 Comment. Leave new

Hello…I Googled for bill dance, but found your page about Do you want to dance?…and have to say thanks. nice read.


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